Do you have a list of your customers?
Do you have a list of people who you think might be interested in what you can do for them?
There’s value in those lists. And building lists is the easier route to success with any marketing effort.
Marketing works best when it’s aimed at something. A list of known prospects is much more fertile ground than any newspaper, magazine, TV or radio advert. With a list, you know who people are, you know their names, you know how to contact them and importantly, if you’ve built your list responsibly, they know you.
Your marketing efforts should always focus on building those lists.
Then communicate with the people on your lists. Send them information, send them offers, make them feel important, enthuse them. Point them at your website, tell them to call your telephone number, give them an order form to complete and return to you.
…or you could just run an ad in the local rag and wait for the phone to ring.