Assisted Marketing – Allstrat – The Business of Data Privacy

Category Archives for Assisted Marketing

Direct Response Marketing And Copywriting

Direct Response Marketing And Copywriting The term “direct response marketing” can be interpreted in slightly different ways by different marketing practitioners. So it is probably best if I define what we do. Then you can decide if it is really what you’re looking for.

Direct Marketing Inverness

Direct Marketing, Inverness What springs to mind when you think of direct marketing Inverness? Did you know that direct marketing, when properly planned and executed, can be one of the most effective ways to get sales into your business? Out With The New, In With The Old The current vogue for all things social media […]

Search Engine Results

Looking at the search engine results earlier today I noticed the Allstrat website lurking on Google page 1, position 7 or so for the term “direct marketing Inverness”. It is notoriously slow to get a website to rank for search terms nowadays, but can we get the Allstrat name to the top of the listings […]

Sales Copywriting Secret No. 3 – Write as you would speak

This should be easy. You speak all the time, you hold conversations all the time. Transferring all that knowledge and experience into a sales letter should be simple enough. It seems not. A client called me in November last year, “I’ll be writing all our sales letters from now on.” He proclaimed. “You’re too expensive. […]

How George Orwell would have written your web pages

Is your web page ugly? George Orwell, a 20th Century author, noted that a lot of printed English was ugly. Ugly text is useless. It’s hard to read and doesn’t cause the reader to respond. He used the phrase “Avoidable Ugliness” to describe the problem and gave five rules for the rest of us to […]

The problem with marketing in the north of Scotland is…

…that I don’t know what marketing problems you have. So can you help me? I could guess – but that’s not very professional. I could ask you – but we haven’t met yet. So here’s an opportunity for you to help by telling me…

Sales copywriting secret No.2 – Use Simple Words

How simple are your words? You have a very short time to GRAB a readers’ attention. Then you have the length of your article to lose that attention. It can go at any time. Your reader can be sitting there hanging on your every word when the phone rings, the kettle boils or the kids […]

Sales copywriting secret No.1 – Readable Text

Is your sales copy readable? Take a look through your website, your emails and your letters. Does your writing style say more about you than you think? Are you using Readable Text? You would be amazed how many websites are almost unreadable. And if your sales message is unreadable it’s not getting read. Is it? […]

Practical marketing services in Inverness

Practical marketing services in Inverness You need practical marketing services in Inverness to help you attract more customers and grow your business. This is about much more than pretty logo and your brand image. These are nice, but they’re all about you, which is focusing on the wrong thing. When it comes to buying, customers […]

Marketing Infographics

Marketing with Infographics An infographic is a presentation of data or information in visual form. Making a picture out of numbers or words. We’ve been doing it for years with “death by powerpoint” presentations. However infographics differ in that the whole story is on one page, designed to be consumed quickly and easily. Do people […]

1 2 Next »