Is your sales copy readable?

Take a look through your website, your emails and your letters.

Does your writing style say more about you than you think?

Are you using Readable Text?

You would be amazed how many websites are almost unreadable.  And if your sales message is unreadable it’s not getting read.  Is it?

The good news is, there are tools you can use to check how readable your text is.  They are quite easy to use – all you need to do is cut and paste your text into a web page and the “readability” score for your text will be displayed.

There are some examples on this website.  Here’s how we use one of these methods to test the readability of our writing…

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Marketing with Infographics

An infographic is a presentation of data or information in visual form.  Making a picture out of numbers or words.

We’ve been doing it for years with “death by powerpoint” presentations.  However infographics differ in that the whole story is on one page, designed to be consumed quickly and easily.

Do people really look at the messages in infographics or are they really just attracted to the pretty pictures and bright colours?

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Google spoken search is here!

I came across Google spoken search in an Asda car park last month while I was playing with my new Android smartphone.

It is very good.

One thing though.  The search results Google produces for a spoken search (as we’re all going to be doing on our mobile phones much more often I suspect) are very different from those produced for a typed search.

Do you know why?

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