Is your web page ugly?
Ugly text is useless. It’s hard to read and doesn’t cause the reader to respond. He used the phrase “Avoidable Ugliness” to describe the problem and gave five rules for the rest of us to follow. So we could avoid writing ugly copy.
When you promote your business using the written word, your choice of structure and the words themselves can speak volumes about you.
Many websites are written in a way that makes the business responsible for them look stupid.
This isn’t the result those businesses were aiming for when they started work on their website. However it is the result they get.
Question: Is it happening to you?