Optimising pages for Google spoken search

Google spoken search is here!

I came across Google spoken search in an Asda car park last month while I was playing with my new Android smartphone.

It is very good.

One thing though.  The search results Google produces for a spoken search (as we’re all going to be doing on our mobile phones much more often I suspect) are very different from those produced for a typed search.

Do you know why?

That’s right.  It’s because we use a different form of words when we talk, compared to the form of words we use when we type.

Google spoken search vocabulary

So the search terms we use for a Google spoken search might be something like,

“find me a hotel near Inverness”

Whereas if we’re typing we tend to be a bit more economical, for example,

“hotels in Inverness”

Go and try these terms yourself if you don’t belive me.  For a start it becomes clear that most of the hotels in the area haven’t cottoned onto this for their Local/Google+ listings.  At the time of writing, there is not one “local” listing appearing for the spoken search term.

So it looks like Google spoken search might offer an opportunity for a smart operator to launch a campaign or two, based on optimising web pages for the terms people might use on Google spoken search.

The future for Google spoken search

I’ve been running some experiments on this and it looks as though we are a bit more verbose when it comes to spoken search.  This means longer keyphrases.  These are less popular at present because not so many people are using Google spoken search as are using plain old, laborious Google where you have to type in every word.

But think about this – at the rate Samsung and HTC are selling smartphones, and with a new iPhone on the horizon, spoken search is going to become a mainstream search mode.

Is your website ready for Google spoken search?

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