Who reads your sales letters?
Getting your sales letters read can be really difficult. Sales letters are still one of the most effective ways to get your message across, introducing yourself as the answer to the readers’ problems.
A well researched and prepared sales letter, designed for a specific target audience should form a strong part of your marketing collateral (marketing collateral is the library of stuff you have to send to people who might be interested in buying from you). Modern word processors let you personalise letters, so there is no excuse for you not making them relevant to every single person on your target list.
Letters are still powerful, personal methods of communication. A good one can make you stand out from the crowd.
When was the last time someone sent you a personalised letter?
Where do you send your sales letters?
Before you say,
“this doesn’t apply to me! I don’t send out sales letters any more!”
This is not just about letters you send by post. You might also send emails? Web pages? Brochures? Flyers? Even text messages?
Think of all the places your sales copy appears.
- Do people read it?
- Is it boring the pants off them?
- Does it present a coherent story designed to lead to an enquiry or a sale?
- Do you measure the results you achieve with your sales letters?
Get your sales letters written with help from assisted marketing. Send out letters designed to give you a measurable way of attracting enquiries and sales.
Do you have a product or service you could promote using a sales letter?
Use this form to tell us about it. We might be able to help you design a sales letter that really works!